I was very intrigued by this article at the Business Insider. It seems that people have taken the goodwill of L.L. Bean for granted, and proved that the trustworthiness of our society has greatly shifted in the last 20 years.
Trustworthiness is the first point of the scout law. It pains me greatly that our American society seems to be moving in the wrong direction on this point. People seem to be more concerned with what they can get rather than what they can give; such as the goodwill deserved by a company like L.L. Bean.